The Cruze, a newly launched boutique hotel in Adityapur industrial area of Jamshedpur is making news for its endless variety of cuisines and activities. With a multi-cuisine restaurant, an authentic Japanese food restaurant, a barbeque restaurant and a microbrewery in place in addition to a cafe and bakery, it is in itself a delight for local foodies. Add a gym, spa, pool and a saloon to it and you are spoilt with choice when it comes to leisure activities too. Matraa was roped in to design the complete launch in a very tight time span. Apart from designing and placing the hoardings, Paper Ads, Radio Spots and Multiplex Creatives we also designed each and every merchandise, notice, tent card and menu for the property.
The key communication guideline was to understand the fine taste in which the hotel is designed and that it promises to deliver to its customers, while knowing that most of its guests might come in the form of business travelers. Having achieved the mammoth task of executing a proper launch, we are hoping to continue growing our brand and the business they get in days to come.