Digital Marketing today, is a fast evolving practice not just in terms of continuously evolving and upcoming platforms but in the various new ways the same existing platforms can be exploited increasingly innovatively with the help of engaging content, influencers and sometimes with associated offline marketing efforts which make your 360° marketing plan a success.
Social Media, these days is not just capable of telling people about your presence, but it has evolved into a platform which allows for sales to happen. At Matraa, we know not just how to create the most magical content for your social media, but also how to drive the sales/ hits/ walk-ins for you and to turn it into a revenue positive activity.
We also offer social media content management services for celebrities from creative and sports fields, which is basically attuned to their public persona and the frequency with which they desire to be seen.
Search Engine Optimization
Search marketing is the purest form of pull marketing on social media. If you are not seen when your (potential) customers are looking for your product/service, where else would you rather be?
Google My Business or GMB is another business friendly solution where achieving top search ranking can easily help your business generate bulk enquiries in a desired location.
Search Engine Marketing
In addition to optimising your website organically for strategically selected search keywords, it makes sense for certain businesses to bid for some high paying keywords and spend on a pay per click basis.
Email marketing might be the oldest trick in the trade but with the right data set, and right targeting it still works for most of our clients. The trick lies in both messaging as well as studying the landing behaviour of our customers and designing our CTAs accordingly. We also provide e-mail automation services, which allows you to convert your potential customers even as you spend your time cracking that difficult business deal with the all important client.
Pay per click banner and display ads can be displayed either on Google Adwords or on Social Media along with several other such platforms/ collectives which our team helps in curating based on the nature of your business as well as your end goal.
Our Tele-marketing services are cheap and effective way of reaching out to a larger audience in targeted territories. A combination of bulk SMS, bulk Whatsapp, bulk OBD calls and personalised cold calling is still an effective vehicle of reach and frequency campaigns.
With your screen getting cluttered with advertisements of all kinds, influencers still provide an engaging platform to share stories, CTAs and contests with a captive audience. The better the product influencer match, the better results the activity may yield.
Content Marketing is a consumer first approach of engaging with your customers. It is a clever branding exercise where you skip the influencer and directly engage with your consumer with engaging content. Your brand personality comes out even better, as long as the content is good enough to create engagement and retention
Video Promotion is a specific package we have developed to help you to create targeted video camapaigns across digital media using a combination of geo- targeted ads on platforms such as Youtube, Hotstar, MxPlayer, Voot and other popular OTTs.
Affiliate marketing tends to leverage the user’s online behaviour in seeking content around your product/service. It is a more natural and subtle buying funnel where you end up paying the affiliate a share of the profits that come from your sales.
It’s a great tool that allows our clients in retail or hospitality market in targeting people in the physical proximity of their outlets .